ALBERTO TORRES
Senior Email & SMS Marketing Specialist
Mexico City
PROFESSIONAL SUMMARY
Data-driven Email & SMS Marketing Specialist with 7+ years of experience managing 23M+ subscriber operations generating $4.2M+ annual revenue. I leverage AI tools (Claude, Gemini) for deep behavioral analysis and pattern recognition, and Make.com to build marketing automation pipelines from scratch — turning client needs into live infrastructure. Achieved 18% profit margin improvements through systematic A/B testing (28+ tests/quarter) and intelligent automation. Extensive remote work experience collaborating with US-based teams and international brands including Nikon, W Hotels, UPS, and WagerBird. Bilingual proficiency (English/Spanish) enables seamless cross-cultural communication.
📊 Visual Portfolio: See analytics dashboards, AI tools in action, and automation workflows → mx.albto.me
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CORE COMPETENCIES
- Creative Brief Writing & Content Management
- A/B & Multivariate Testing (28+ tests/quarter)
- Marketing Automation Architecture
- Data Analysis & Performance Insights
- External Agency Partnership Management
- Email Deliverability Optimization
- Customer Journey Optimization
- AI-Powered Marketing Analytics
TECHNICAL EXPERTISE
Email & SMS Platforms
Klaviyo (Expert - 4+ years), AWeber, Brevo (Email, Drip Campaigns & CRM), Ongage, MessageBird (CRM), SlickText (SMS), Sinch MessageMedia, Twilio, Power Data | Deliverability: Postmaster Tools
Marketing Automation & Integration
Zapier (Advanced workflows), Make.com (Integrations & Automation), Brevo (Email, Drip Campaigns & CRM), Google Sheets + Apps Script (Data Integration via Make.com), ManyChat, Chatfuel, amoCRM, Infobip
Analytics & AI Tools
AI-Powered Analysis: Claude AI (query building, troubleshooting, interpretation), Gemini (raw data processing, predictive modeling), AI image generation (creative content)
Analytics Platforms: Looker, Google Analytics 4, Looker Studio, Adobe Analytics
SQL analytics through Looker—I use Claude AI to build queries, troubleshoot issues, and interpret results. Gemini for processing raw data at scale.
Technical Skills
HTML5/CSS3 (email debugging & template coding), JSON (API payloads & data mapping), Terminal & Claude Code (script execution), WordPress (advanced), Git (version control)
I've worked with HTML and JSON throughout my career—debugging email code, setting up API integrations and webhooks. I generate tracking code for user lifecycle funnels, implement via terminal, and report in Looker Studio.
PROFESSIONAL EXPERIENCE
Marketing Automation Contractor
2025 – 2026WagerBird | Remote | Sports Betting Analytics Platform (US-based)
- Diagnosed client needs and built from scratch a 4-route Make.com pipeline (Stripe Webhooks → Google Sheets CRM lookup → intelligent router → AWeber lifecycle tagging) processing real-time purchase events for a 408-customer, $137K-revenue operation — deployed and live within the first engagement sprint.
- Used Claude AI and Gemini to analyze 1,276 transactions and 5 behavioral customer segments (Whale, VIP, Grinder, Tourist, One-Hit), uncovering a $50K+ ultra-high-ticket segment ($2K–$4K transactions) previously invisible to client reporting, and identifying the "Day-11 danger zone" where 75% of non-returning customers permanently churn.
- Executed a full-stack integration audit of OptinMonster (2 active campaigns; primary popup at 7.99% CVR), diagnosed root cause of broken SlickText connection at the Laravel app layer, and corrected a critical AWeber bug generating thousands of fake blayne-[timestamp]@wagerbird.com entries — zero false entries post-fix.
- Built a TCPA-compliant SMS opt-in landing page (SlickText, double opt-in, custom subdomain DNS) and designed a 3-email reactivation sequence targeting ~1,000 existing customers with a Points incentive to grow the compliant SMS subscriber list.
- Architected 5 data-driven lifecycle automation flows: Day-5 refill nudge, Day-11 win-back, VIP dormant reactivation (39 VIPs / $41.7K historical spend / 20% recovery projected = $8.3K), subscription renewal defense, and per-purchase repeat-buyer transactional trigger.
Tech Stack: Make.com · Stripe Webhooks · AWeber · SlickText · OptinMonster · HubSpot · Google Sheets · Claude AI · Gemini · TCPA Compliance
Senior Email & SMS Marketing Specialist
2021 – 2025Tibrio, LLC dba Get It Free | Remote | High-volume DTC Operation
- Coordinated $4.2M+ annual operation managing 5 daily campaigns generating $350K-550K monthly through 100M+ monthly sends to 23M+ subscriber base
- Developed structured analysis system tracking 400+ campaigns across 90-day windows, systematically analyzing offer fatigue, slot performance, and audience segmentation
- Reversed 30% revenue decline through data-driven fatigue analysis and strategic rotation programs, increasing revenue/email 12% quarter-over-quarter
- Implemented RPE (Revenue Per Email) projection models enabling predictive planning and identifying 15 high-potential offers that became consistent revenue drivers
- Reduced unsubscribe rate from 1.7% to 0.8% while maintaining revenue targets through intelligent rotation strategies and audience segmentation
- Managed collaborative relationships with affiliate partners (ZAN, Outbrain, LiveIntent) establishing structured performance frameworks and accountability metrics
- Achieved 0.52-0.60% average CTR across high-volume multi-domain campaigns through systematic A/B testing, creative optimization, and time slot analysis
- Optimized deliverability across multiple sending domains maintaining consistent inbox placement and list health metrics
Tech Stack: Ongage ESP, CSV Analysis, UTM Systems, ZAN/Outbrain/LiveIntent Partnerships, RPE Projections, Multi-domain Management
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Marketing Automation Specialist
2018 – 2019TERAN TBWA | Mexico City | Global Agency - Walmart MX Account
- Developed and managed a Facebook Messenger chatbot integrated with CRM systems, achieving 1.5x more engagement than traditional email.
- Built complex Zapier workflows to connect multiple marketing platforms for seamless data flow.
- Managed paid media campaigns (Facebook, Google, display) for customer acquisition.
- Optimized conversion funnels from paid media through automated messaging, improving ROI by 25%.
Tech Stack: ManyChat, Chatfuel, Zapier, FB Business Manager, JSON/API Integration, Google Ads
Digital Project Manager / Email Marketing Manager
2015 – 2017CMV R&R PARTNERS | Mexico City | Global Agency
- Led email strategy and execution for major international brands like Nikon MX, Sidral Mundet USA, and W Hotels, managing campaigns across North American markets.
- Wrote creative briefs and managed content production from concept to delivery, ensuring cultural relevance for diverse audiences.
- Directed cross-functional teams (designers, copywriters, developers) to ensure seamless execution of multi-market campaigns.
- Managed digital content workflows using project management tools and performed QA audits for international compliance and localization.
Major Clients: Nikon, AXA Insurance, MSD Pharmacy, Sidral Mundet, OMRON
KEY ACHIEVEMENTS
EDUCATION & DEVELOPMENT
Bachelor of Marketing
Instituto Politécnico Nacional (E.S.C.A) | 2009-2014
Continuous Learning
HTML5 & CSS3 | Community College Valle Verde (2019)
Tech SEO, Web Dev, Data Analytics | Platzi (2017-2020)
AI Tools for Marketing Analytics | Self-directed (2023-Present)
LANGUAGES
English (Professional Working Proficiency - Fluent in business communications, technical documentation, and cross-cultural team collaboration)
Spanish (Native Speaker - Excellent command for Latin American markets and bilingual campaigns)
Proficient in adapting content for diverse audiences and managing international marketing campaigns with cultural sensitivity.